Re-framing the world
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Short Film

The Big Push was a campaign to rally support to achieve global health goals that are now within reach – preventing deaths from AIDS, malaria and TB. The idea behind the messaging was that if there is a big push to acquiring the necessary funding, a change in the course of history could be made.

The Ginkgo Agency captured the portraits of decision-makers, to be used in a yearlong campaign. This supporting collateral alerted decision-makers to The Big Push by concentrating campaign visibility in midtown Manhattan, NYC, through electronic billboards, advertisements and media coverage.

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